Author: Essenses

Jeroboam

Speakeasy

Jeroboam

Who is a nomad?

Dictionary definition says that a nomad is a member of a group of people who have no fixed residence and move from place to place. Their travels usually happen seasonally within a prefixed territory. Historically speaking, the nomads shepherded goats, sheep, and cattle across the lands they’ve traveled. Nowadays, nomads roam the world, accompanied by their digital devices and 4G connection supplies. A modern nomad is aware of surrounding cultures, is driven by curiosity, and is not scared to change, to move, to explore and to learn more.

Jeroboam presents perfume extracts for urban nomads.

These fragrance juices are pressed, especially for the nomads of today to allow them to express the variety of their lifestyles and values. The language that has been chosen to communicate the scent concepts is Esperanto, a universal language that is part of literary modernism, and created to communicate across national borders and promote universal brotherhood, freedom of expression, and widespread literacy – “the whole of modern humanity”.

So as the language chosen, so the juices – the stories twirl around modernism and the now. Besides, considering the fact that the majority of modern perfumes have musky bases, Jeroboam fragrances are designed to be universal, and all maintain these lusty notes of musk. Musk is an ingredient that outbalances everything in the mix, allowing the resulting fragrance to last longer, and making it obvious why it is most commonly used in perfumery. Some sources say that women’s sensitivity to musk is 1,000 times greater than men’s.

A lifestyle that is enlivened by a unifying ingredient, language and a sign of the era put into the concept of nomadism – a norm and practice of today. Nina Simone once said that an artist has to reflect the times we live in. Jeroboam’s small art pieces capture and reflect it well. Many cultures have traditionally been nomadic, but nomadic behavior is becoming a norm within the representatives of the new economy and new modernist generation. We live in the times where the uniform values become invalid and uniformity is constructed around individuality and personal experience; the times where the social norms are everything and nothing; where the identity is vague; where there’s lack of faith, n overload of cynicism and new hedonism – that all is filtrated through worldwide nomadic diaspora and the desire for progress.

Jeroboam captures the notion of now and creates the potions for modern nomads, seducing and captivating scents of the times we live and we will be living in.

Jeroboam – The Brand

          

Article written by Julia Ahtijainen – The Frankly Speaking

Jovoy – Touche Finale

Speakeasy

Jovoy – Touche Finale

An art critic Robert Hughes once stated in the Time Magazine that the greater the artist, the greater the doubt. In his opinion, the perfect confidence is granted to the less talented as a consolation prize. There is no doubt that the uncertainty pushes the creators further, doubt makes an artist to continue the path, prioritize the progress, and pursue perfection. The greatest works of art will remain always undone.

A sense of doubt is something common within creators, the producers of art. This overwhelming feeling takes over and confuses the creators, fuses, and makes the way towards the final goal unclear. “Our doubts are traitors, and make us lose the good we oft might win, by fearing to attempt,” wrote William Shakespeare in his Measure for Measure. To continue and reach the finish line, the artist shall trust their intuition and keep a clear vision while finalizing their work of art. And to keep that vision clear, each artist has its own ways to prepare, own rituals he or she carries out, where a seduction of one’s soul is always involved, a right appearance that is kept under an eccentric control, with the slow dressing and make up involved, where the ‘final touch’ of a preparation is a very light pad of powder and a spray of a perfume, so that the main character can slay away straight on to the stage.

At this point, from this point and precisely this point is captured in a perfume bottle by Jovoy. “Touche Finale” is an olfactory depiction of the very last stroke that makes a masterpiece final, a very last needed touch to complete the aesthetic appearance. An appearance that shall be appreciated primarily for its beauty and emotional power.

This is a paradox of an artwork. On the one hand, when work is done, it’s done. It is signed, sealed, and delivered to the public domain. On the other hand, the work of art never stops; it gains another status quo in public. It floats and infuses through the audience, mixes with different identities, gives and takes, transforms into something new, into another.

The audience will smell, interpret, use, reinterpret, spray too much, and maybe misinterpret. The artwork will gain an infinite status, an endless process of a never finished piece…

Even when the last stroke has been given to the picture, even then the perfume has been consumed, and the last spray has been evaporated, the legacy will carry on, the sillage will remain, if not in the air then in the memory lane. And the paradox of art will stay mysteriously the same.

Touche Finale – The Product

          

Article written by Julia Ahtijainen – The Frankly Speaking

Stephane Humbert Lucas – Panthea Iris

Speakeasy

Stephane Humbert Lucas – Panthea Iris

“Let yourself be silently drawn by the strange pull of what you really love.
It will not lead you astray.” – Rumi

Isn’t it strange that we’re always somehow pulled and attracted to the Other, the unknown, to something far away. We’re magnetized and drawn to it more than to something standing close to us. This something far away, something above us, drives us. We live in a world full of remarkable individuals, be it the people from the past, present, or the future. And the hope, or whatever type of faith – faith in power, faith in beauty… Faith is the driving force of the Other, the tribal chiefs, the patriarchs, the crowned heads – the men above us who make us dream.

A dream is a triumph of imagination, a call for something otherworldly. A dream might be an intrigue, a quest for an elucidate moment of beauty.

SHL synthesized something faraway and dream-like into a perfume concept – a collection of alluring fragrances based on rare essences that are infused with captivating characters, Middle Eastern folklore and the mystery of the long history.

The new chapter in this book begins with a story of PANTHEA IRIS – an extraordinarily divine creature, a messenger of good notices in the form of a rainbow, a rare find that makes one wonder. Rainbow also serves as a symbol of peace and serenity, seen after a rainstorm when the sun breaks through the clouds, and the new feeling of hope touches one’s heart.

This blue-blooded creature, with a smile and shining eyes, can be spotted between the dark clouds of the Prussian blue sky… She is almost unreachable, untouchable but perceivable and influential. She’s unforgettable.

The preciousness of iris, one of the most expensive ingredients in perfumery, requires patience and control, requires the need and the want to be delicate in every sense. Like a touch of a treasured silk fabric brought from the East, and perceived as a gift of God, this scent is the ultimate expression of divinity.

Losing yourself in the object of the wonder might be possible through a sense of smell, and it might be the most beautiful experience one could ever have had… May it be here, there or on the other side of the rainbow.

Panthea Iris – The Product

          

Article written by Julia Ahtijainen – The Frankly Speaking