Graine de Joie
We like to think the golden thread through Italy’s history has always been love. Love for beauty, love for love’s sake. And we know it’s no coincidence that Rome’s secret name at the time of its foundation was actually “Love”. That is why in the new Eau de Parfum by Eau d’Italie, we have decided to celebrate love, and to create a fragrance that conjures up the irresistible light-headedness of when you fall in love. Young and lithe, when she smiles everything around her fills with joy. When she walks birds and flowers alike greet her, all she touches turns gold. It’s sunny, she flings open the window, the light rolls in and fills the room with notes of fruit from the orchard below: red berries, apples, pomegranate, a crimson flurry all around her. She’s irresistible like her fragrance, Graine de Joie, the grain of joy that touches you with the irresistible light-headedness of when you fall in love.