“Let yourself be silently drawn by the strange pull of what you really love.
It will not lead you astray.” – Rumi
Isn’t it strange that we’re always somehow pulled and attracted to the Other, the unknown, to something far away. We’re magnetized and drawn to it more than to something standing close to us. This something far away, something above us, drives us. We live in a world full of remarkable individuals, be it the people from the past, present, or the future. And the hope, or whatever type of faith – faith in power, faith in beauty… Faith is the driving force of the Other, the tribal chiefs, the patriarchs, the crowned heads – the men above us who make us dream.
A dream is a triumph of imagination, a call for something otherworldly. A dream might be an intrigue, a quest for an elucidate moment of beauty.
SHL synthesized something faraway and dream-like into a perfume concept – a collection of alluring fragrances based on rare essences that are infused with captivating characters, Middle Eastern folklore and the mystery of the long history.
The new chapter in this book begins with a story of PANTHEA IRIS – an extraordinarily divine creature, a messenger of good notices in the form of a rainbow, a rare find that makes one wonder. Rainbow also serves as a symbol of peace and serenity, seen after a rainstorm when the sun breaks through the clouds, and the new feeling of hope touches one’s heart.
This blue-blooded creature, with a smile and shining eyes, can be spotted between the dark clouds of the Prussian blue sky… She is almost unreachable, untouchable but perceivable and influential. She’s unforgettable.
The preciousness of iris, one of the most expensive ingredients in perfumery, requires patience and control, requires the need and the want to be delicate in every sense. Like a touch of a treasured silk fabric brought from the East, and perceived as a gift of God, this scent is the ultimate expression of divinity.
Losing yourself in the object of the wonder might be possible through a sense of smell, and it might be the most beautiful experience one could ever have had… May it be here, there or on the other side of the rainbow.
Article written by Julia Ahtijainen – The Frankly Speaking